Content Manager?

Updated: Jan 14, 2021

So, you’re probably wondering what a Content Manager is and what they do. I don’t blame you. It sounds just a little bit made up, and likely something you haven’t put much thought into. I get it. But no worries. I’ll keep this sweet and simple and hopefully, give you a little better understanding of what this business is about and maybe even encourage you to look into whether or not your business needs one.


Ok, let’s start first with defining what content is in this space.

Content is the information you’re displaying on your digital platforms related to your business. For example, it can be your About Us section, your Mission, Vision & Values statements, or even posts on social media about your product, team or anything to do with your business. It can also include your digital ads.


Now that we have that lined out, let me tell you about what a Content Manager does.

The main responsibility of a Content Manager is to keep your content fresh, informative, appealing, and current. To do that, they are generally responsible for the following:


· Developing a Content Strategy

· Create, Write and Manage Content

· Manage Discussion Posts

· Craft and Design Newsletters & Promotions


See, it’s not that much… right? Well, I’m going to guess that if you’re still reading, you probably don’t have someone designated to do this kind of stuff for you. Maybe you’re kind of winging it on your own? Posting when you have some free time? Haven’t given it much thought? That’s O.K.!


In today’s world, the first place consumers look for information regarding a business, product, or service, is the World Wide Web. Google is the most common starting point. But what will they find for you when they hit the search button? Will they find an outdated website or rarely used Instagram? Your first digital impression matters, and I’m here to help.


Establishing your digital presence through a viable Content Strategy takes a lot of time and likely that’s something you don’t have much more of. After all, there is only so many hours in a day, and you’ve got a business to run! But, with that being said, it’s definitely something worth investing in. A strong digital presence will grow your business, establish how consumers view your and your product, and help you convert prospects into clients.

Thanks for reading! If you want to know more about how Appaloosa Management Services can help your business, be sure to contact us today!

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